Goddessism is big among our millennial ladies. This article isn’t about the fact that social media and real life are different. It is about the cheapening of real philosophy that happens on social media and goes unnoticed by too many people.
As you will know, I am not big into positive thinking, at least the inspirational Insta-motivation variety. I have yet another issue with Instagram. It is the one social network that makes me feel kind of icky, and for ages I couldn’t understand why. We all know that social media is a highlight reel, a filtered version of another’s life, etc – but Instagram accentuates this empty feeling. I think it’s because it lacks the option of having any depth.
You can link to a thoughtful article on most networks, but you deliberately need to judge everything by its cover on Instagram.
One could argue it is some kind of inferiority that I am feeling. And it is. It’s a fear that I could never be as perfect as the people in the pictures. Indeed, I couldn’t be. They couldn’t be either. In fact, the subspecies I will discuss below follows a very clear prescribed regimen specifying their clothes, food, wisdom, aspirations, art, fitness, other half and much more. But the point is the horrible fake “spirituality” of these accounts.
Instagram is so full of beautiful, minimalist, natural, spiritual, compassionate, eco-friendly yoga-practicing perfect people, women, to be specific.
They look out over the ocean and look so dreamy with the sunset backdrop. The pictures are full with gentle sunlight, smiles and smoothies made of the most righteous greens and the caption inevitably features love of the world, the followers or something trendy. Obviously, these “tropical feels” exist on other media, but Instagram seems to have thousands of accounts with virtually the same vibe. The content clearly has a lot of work dedicated to it, but I struggle to see why people enjoy it. Perhaps, some find that it is genuine?
Whenever I encountered these insta-perfect people in real life, they tend to be highly cynical and critical of others, curse like sailors, yell at their children in a way that makes me worry about the integrity of the windows, drink (not just the smoothies), are insecure about their appearance and just generally be far removed from the fairy tale vibe of their Instagram account.
Many of them go from one beautiful location to another; the further removed from the West, the better – or at least create the impression that they do. More often than not, the photos are made over a few weeks (of what I assume is pretty hard work of shooting) and then released over the following months.
Their work is always something special, magical and sacred. There is much about happiness, love of simple things, spirituality, being natural, a wanderer, a wild child, a vagabond, giving hugs and so on.
By playing bingo with the above you can create a nice tagline for the top of the page: “Don’t let your dreams just be dreams” obtained Lisa Smith of @lisadanielle_ It seems that the expertise behind these statements is rather limited and largely repeated by/from other Instagram users in a nice Pacific ocean echo chamber. I doubt that the subscribers care very much. They look for pictures of a life
…from another place, tropical and blue,
We have never been to.
This is from Sylvia Plath’s “Finisterre”. I love the emotion behind these words: they got etched into my mind straight after the first reading. I doubt she would have liked Instagram very much.
These women tend to paint, create jewellery, produce their own make up lines or run seminars. The more competent ones paint and the really great ones photograph: weddings, editorials and so on. I shudder at their daily routine of waking up and knowing that they need to go out of their way to take shots of things that will appear good to thousands of people. Perhaps, they shudder at the thought of writing an essay, especially one that is clear to the point which can only be obtained by being honest. Not honest like an eco-friendly coffee brand is honest; honest like a best friend is honest. The high quality pictures make it into the Instagram feed; the less artsy are only dignified with a place in the Stories.
Their appearance is uniformly the sort that can only be obtained by strenuous HIIT and no carbs. Don’t forget the tan.
The goal is to look like the perfectly accepted idea of female beauty, but with a spiritual twist.
A half-naked woman in her late twenties with a body fat of about 18% with a dreamy smile will caption her photo with something like “Remember, everyone is beautiful. Accept your self fully. Love is everything.”
The more thorough Instagramers will have a story of how they used to hate their body/themselves/their failures, but came to be in a healthy relationship with themselves and now it is their life’s mission to bring this harmony into the world.
They frequently have a soul mate whom they tag in their Instagram and express their gratitude at least twice a week. Don’t be alarmed if some of these bits of wisdom have a tag like for some minimalist watch maker or a boho clothes vendor, usually with an eco-twist:
The perpetual summer bodies don’t come easy, I am sure, but the Insta goddesses never bother to make a big deal out of it. However, a nice yoga pose with a “thoughtful” quote is a must. Mindfulness goes without saying. Are there still people who don’t practice mindfulness? Myself, I doubt that between reaching out to bikini manufacturers and running contests for a handmade fairtrade eco-friendly blanket and shooting non-contrived photos of their rigorous relaxation routines they have much “time” for real mindfulness.
Clothes-wise, less is more – because why should we hide? That’s just wouldn’t be that spiritual or close to nature. The boho-twise requires the addition of a hat and numerous bracelets to the bikini bottoms. The top is covered by the long beach-wave hair.
What do goddesses eat? It’s all vegan, raw, super-foody and green. Banish gluten, lactose and all other negativity. The tone of their remarks is so matter of fact, like they’ve never seen a BLT in their lives.
So for example, a goddess could start every morning with 20 sun salutations and a green smoothie. They charge her up with the sort of energy the no coffee could ever do (throw back to her life before she entered the true world of Bali). It is usually followed by the description of the unfolding life force of nature filling her within and she literally can’t imagine having it any other way.
I have no reason to stick it to Lauren Bullen of @gypsea_lust in particular. They are legion. They come from all countries and write in all languages (though they all spend time in Bali). You know a few people like this. So alike, that you weren’t sure I wasn’t writing about them until you checked the username. They run Instagram-supported businesses, that’s fine, but it is the fact that they are selling something that isn’t real that bothers me.
It seems obvious that people would be able to tell that this is an account made for marketing. But because of this spiritual vibe, insidiously, this affects the moral compass for many otherwise bright people I know.
My millennial peers are often unable to see the difference between shallow marketing and deeper philosophy. Has it always been this way I wonder?
This kind of stuff makes me want to clear my head. So if, like me, you come across this phenomenon, don’t be down. Breath.
P.S. Sorry for the radio silence. I’m moving. It’s a journey. Many journeys back and forth between two houses, in fact. Lots of challenges of all sorts and remembering to breath has been my number one rule. I will write about the whole experience once the dust resettles on my suitcases.
Credit: inspired by Varvara Gorbash