Having to get up at 5:25 am to go to a distant hospital is remarkably effective at crystallising negative conclusions. On the bright side, knowing what not to do is super important. Via negativa and all that.
The train ride emphasised the UI problems in Amazon.
“We don’t care that you paid for the service. Get us more clients.”
Look at this screen: why in the name of G-d is the main part of the screen a sharing button?
Why am I paying 40 quid per book and being constantly “encouraged” to make Amazon even more money?
I don’t mind a little bit of it, but this is the unmissable, ever-present centre-piece of the their user interface.
What a fail.
Coming home after a day of travelling and exploring a new hospital, I was greeted by a letter from Tesco. “Every little helps”, I think, as I open it…
“The art of the one-directional equals sign”
So I asked for a new Clubcard cause the old one stopped working – and they sent it to me with this explanatory note on how to use a loyalty card (cause, you know, customers need one).
So if a=b, b=a… Am I right? Well, if €1=1 point, 1 point should equal €1.
But no, it actually equals one cent (you get a percent back as a coupon).
Marketing strategies that offend people’s intelligence are a bad idea.
(Also, it turns out that Irish Tesco is a considerably more upmarket establishment than its eponymous parent in the UK. The Irish branch exists as a separate subsidiary so as to not have to reveal the markups on their Irish lines, which I can only image are astronomical.)
Then Twitter came to just leave me no chance at a peaceful day of consuming products and services….
The latest set of people who sell things to you online on how to sell things online
via Twitter, of course
This reminds me of that time that my friends, having watched The Wolf of Wall Street, bought tickets to Jordan Belfort’s two-hour seminar in Dublin – where he promised to reveal all his woof-woof-woooolfy secrets.
If there was one thing that I learnt from watching The Wolf of Wall Street, it’s that one shouldn’t buy from people like him:
What did my friends say about the seminar? That they just paid 50 euro to attend a seminar that was basically a sales pitch asking them to attend a considerably more expensive two-day seminar in London. That’s where you really learn the secrets, you see.
The idea these people have is that “it’s a numbers game, so I will just follow everyone and see what I catch”. It makes people feel expendable.
Way too much offensive marketing for one day. I can’t be the only one pissed off by these marketing strategies, can I?
All publicity is good publicity and, naturally, if I had actually been very annoyed, I wouldn’t have written about the above. Twitter, Amazon and Tesco are still super-talented marketers. They have already won, and these are minor bloopers.
And then there is the utterly ridiculous, from Colgate:
It’s an alright toothbrush though 😉