Relentless transparency

Small business entrepreneurship is a tough game, especially if you are being yourself and trying to create something that is genuinely of value to other people, not reselling iPhone covers or slimming pills.

One of the reasons it’s tough for me is that I don’t come from an environment where there are lot of entrepreneurs. In fact, it is kind of daunting that I am veering from the expected path. The internet is great in that it helps to find a lot of people, but it requires a lot of work to find the really great people.

One day quite a long time ago I came across a lovely lady who is super genuine. She has become somewhat of a role model. Her credo is relentless transparency. Sounds a bit like Ray Dalio’s radical transparency – and it’s as good through in an entirely different context. Her name is Jessi Kneeland.

She was then a fabulous fitness coach who showed the exact right techniques for the plank etc – I found her during my own HIIT love affair. She really stood out as she talked about fitness in the context of women’s lives. It seems that fitness is just one method for someone to work on their context – which seems to be what really interests Jessi. It seems like she’d been contemplating this risky yet perfectly brave and – in my opinion – right transition: she is going into being a coach who advises women digging way beyond the surface in issues like body image, anxiety, etc. She, in keeping with her transparency framework, is super honest about her own life. She shares her own lessons and stories rather than giving people a 7-step plan to unadulterated happiness for $99. Reading to her emails is a bit like reading a novel, only it’s real. It also lacks the sickening “think positively” aspect that many people in that space shovel. The fact that it is so uniquely female scared me at first, I steer clear of the man-hating vibe, but there’s none of that with Jessi. To anyone reading, male or female, have a look at Jessi’s Instagram or better yet join her email list to understand some of the problems women deal with but don’t usually talk about.

In a broader context, I think Jessi’s success can largely be put down to the way she uniquely combined hardcore fitness with a vulnerable but brilliantly feisty honest female vibe. I imagine it was super scary for her to open up that way to people on the internet. She’s the only person I’ve ever come across online who talks about the ugly stuff without being anonymous or distancing herself from it. Even her photos. I wonder if she’d ever thought: “What if my old English teacher finds this picture of me doing the warrior pose in a unflattering light that accentuates my cellulite?” These kind of thoughts bother me a lot – not that I am in this space, but the logic remains. The landing page of MailChimp currently says: “Being yourself makes all the difference.” It’s certainly the case with Jessi. She’s a real asset to the online world. I admire her bravery a lot and can’t recommend her enough.

There are of course ways of being an entrepreneur without making it so personal. However, the fact that being yourself is so valuable gives the rest of the community the confidence we sometimes really need.


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