Only about 40% of the world’s population have an internet connection today. The largest group are the Chinese with 0.72 bn users, but only 52% penetrance (i.e. only 52% of the Chinese population have access to the internet). With that, certain services are off-limits to ordinary Chinese people. The countries with the highest penetrance include rich European countries such as Iceland and Denmark (it’s cold and dark outside – so no wonder). Interestingly, the English speaking world – US, UK, Australia and so on – hover around 80-90%. This means, in Ireland for example, 1 in 5 people aren’t online. I find that hard to believe. [Source: Internet Live Stats]
As the internet becomes cheaper and more accessible, we are likely to see large influxes of users from India and China. With a population in India of nearly 1.4 bn the penetrance is only 35%. Indonesia, Brazil and Pakistan also have huge populations with relatively low penetrance.
While it would seem obvious that there is a huge part of the internet that I have never seen, I wonder what way the online world will change as more people join. Without any judgement on whether it is good or bad, the internet that I know is dominated by white English speaking people. I am also familiar with the Russian province of the web – it is much like the English one, only in Russian. They also lack certain services, such as eBay, etc. However, they replaced it with their own homegrown analogues.
The Economist recently said that for those who spend a lot of time in both China and the West, using online services from the West in like going back in time. WeChat is something else apparently. Musically is another Chinese creation and has taken the West by storm.
I wonder what the internet will be like in 10 years. I think there will be even more video – including through VR. My cousin recently came back from holidays and instead of showing me photos – showed me a bunch of 360 video clips. Video is taking over the world. In my own experience of Facebook advertising, the cost of a video ad versus a text ad is out by at least a factor of magnitude. I think that the West will lose some of it’s domination over the internet. If the next Facebook is from somewhere like Shanghai, it’ll be very interesting. It sounds silly, but the only thing that has really taken over the West that isn’t Western is Pokemon – at least in my echo chamber. The fact that it is so popular is a net gain for all of us. It carries with it a culture and a philosophy that’s a bit different. We’re a smaller population than India and China, so our network effect isn’t as strong. Having said that, there is not only freedom of speech – but freedom of what we choose to hear on the internet. A great example of this was seeing the reaction of those who though that Brexit and Trump were impossible. While the internet does result in what Taleb called a monoculture, it still allows for resonant echo chambers. Good or bad, they are a natural way to segment the internet. Probably though, more internet will mean more globalisation.
There will come a point when the internet will be replaced by something related, a bit like home phones and TVs were replaced by smartphones and social media. I wonder what way VR will come into our lives. Perhaps, I will be sitting in a set of slick glasses walking around a virtual Prado as my driverless car is going… Actually, I wonder where it will be going if I can get anywhere through VR and drones can deliver everything else to me.