Ten. Billion. Dollars. A year.
That’s how much the self-help industry makes. That is actually more than make up.
A lover of books, I stopped looking at the best-sellers sections of book shops because they inevitably contain self-help books, about how to optimise this and maximise that. I spoke about books I regretted reading and definitely anything like self-help is in that category.
A reflection of our time for sure, with their “aspirational narcissism” and “predatory optimism”:
Where success can be measured with increasing accuracy, so, too, can failure. On the other side of self-improvement, Cederström and Spicer have discovered, is a sense not simply of inadequacy but of fraudulence. In December, with the end of their project approaching, Spicer reflects that he has spent the year focussing on himself to the exclusion of everything, and everyone, else in his life. His wife is due to give birth to their second child in a few days; their relationship is not at its best. And yet, he writes, “I could not think of another year I spent more of my time doing things that were not me at all.” He doesn’t feel like a better version of himself. He doesn’t even feel like himself. He has been like a man possessed: “If it wasn’t me, who was it then?”
The New Yorker article itself is a bit self-helpy, ironically, but has a few gems and a review of the literature, if it may be called that.
I think that for many people, improving yourself is happiness: seeing progress, seeing results of your work and what you have become as a consequence. So in theory we shouldn’t deride self help.
I don’t know what bothers me the most about it: the feeling of constantly being sold to? The relentless inward focus when a lot of these problems are better solved with the help of those closest to you? The idea of a cheap shortcut to “radical change”? All of the above and many more. In my view, self-help is definitely not the best way to improve yourself.
I also think that the generation below us aren’t going to go for it anymore. They prefer “not giving a fk” to getting rich and thin or dying trying. Of course, this won’t reduce the amount of money spent on the genre as it is highly adaptive in telling people what they want to hear.