Friday’s 5 cognitive curiosities journal club

A weekly trail mix of thought-provoking essays and research.

1. The madness of mindfulness

From The Financial Times

Lately, there’s been more and more of a backlash against mindfulness. It’s only natural given the rate it is growing at and the unscrupulous many who try to earn some cash riding this wave and promising mindfulness as the true path to the moon and the stars.

An understandably overwhelmed mother standing amidst Lego pieces gets a push notification on her phone that it is time to be mindful. This seems to have been the straw that broke the camels back. She goes on a rant about the appful pursuit of happiness. Caustically, she remarks on the passive aggressive nature of the simplicity of the mindfulness proposition and the real-life difficulties of its application. Of course, the article isn’t about mindfulness, it is about the cult of commoditised mindfulness and its many apps. It is quite overwhelming indeed – if you are the kind easily gets swayed by trends.

2. Time will show – and only time

From N.N. Taleb

N.N. Taleb, the closest thing we have to a popular philosopher today, brings some seemingly obvious, yet profound, insights:

…Actors gossiping about other actors discovered that Broadway shows that lasted, say one hundred days, had a future life expectancy of a hundred more. For those that lasted two hundred days, two hundred more. The heuristic became known as the Lindy Effect. The Lindy effect is one of the most useful, robust, and universal heuristics I know…

Being reviewed or assessed by others matters if and only if one is subjected to the judgment by future –not just present — others

Academia can become a ritualistic publishing game

3. Music works the same way as heroin

From Nature Scientific Reports

Music’s universality and its ability to deeply affect emotions suggest an evolutionary origin. The research shows that endogenous opioids are critical to experiencing both positive and negative emotions in music, and that music uses the same reward pathways as food, drug and sexual pleasure. Our findings add to the growing body of evidence for the evolutionary biological substrates of music.

4. The internet and our brains are more similar than we think

From Neural Computation

The Internet relies on not being overloaded in order to work. The solution involves controlling information flow such that routes are neither clogged nor underutilised. To accomplish this, the Internet employs an algorithm called “additive increase, multiplicative decrease” (AIMD) in which your computer sends a packet of data and then listens for an acknowledgement from the receiver. If the packet is promptly acknowledged, the network is not overloaded and your data can be transmitted through the network at a higher rate. With each successive successful packet, your computer knows it’s safe to increase its speed by one unit, which is the additive increase part. This process is quite similar to our brain’s long term potentiation, i.e. memory formation. But if an acknowledgement is delayed or lost your computer knows that there is congestion and slows down by a large amount, such as by half, which is the multiplicative decrease part. This is called long-term depression (nothing to do with clinical depression).

5. The “bouba-kiki”effect: words sound sharp or soft on a subconscious level

From Psychological Science

The “bouba-kiki” effect, originally reported over 85 years ago and replicated many times since, shows that people consistently pair the soft-sounding nonsense word “bouba” with soft-looking, round shapes and they typically pair the sharp-sounding nonsense word “kiki” with spiky-looking, angular shapes.One may argue this is good old onomatopoeia, however, the researchers did a series of curious visual experiments showing people the nonsense word in a congruent (bouba-circle) or non-congruent (bouba-angular) shape. The images were shown in one eye, while the other eye was shown flashy distracting images. The congruent pair was noticed first, indicating that participants perceived and processed the relationship between word and shape before they were consciously aware of the stimuli.

Have a great weekend everyone.

Management consultants now selling neuroscience

The Financial Times published an interesting post today on how management consultants are looking at brain chemicals to help analyse leadership and workplace trust.

Deloitte is looking into brain chemistry – and how they can apply what they learnt in neuroscience to management. Some of the quotes from management consultants sound like they need a bit more time in the oven: “Neuroscience would be saying you need more neural pathways to make people think differently.”

management consulting psychology neuroscience

I think Thinking Fast and Slow should be read by every management consultant and leader. I wonder what these guys will have to add on top of this. Paul Zak, the neuroscientist that the FT quotes, talks about trust as an “economic lubricant”. Isn’t that Marketing 101? In fact, I doodled about it here. Ok, they mention a few chemicals that most management consulting folk and their clients probably haven’t heard of before like oxytocin. In management consulting, a new name usually means a new sales pitch, so I can see why they are excited. Another management consultant references the idea that we are more irrational when we are in fight or flight mode. I mean, I wouldn’t be surprised that in some boardroom some CEO of a gargantuan business is signing off on a contract with a management consultancy that just presented this – but really, it does sound like plain common sense.

There is one very interesting idea in the article: predictive hiring.

Instead of relying upon CVs and interviews, they ask applicants to play 15 or 20 computer games designed with the aid of neuroscience — revealing a cognitive and emotional profile. The result is matched against the gaming profile of high-performers in the role to be filled. Combined with techniques such as machine-learning and trawling social media profiles, this approach opens the way to hiring based on capability. “Companies won’t worry where they went to school or what their grades are”…

I think that games that seeing how a person takes decisions is a great way to understand their personality. It is the basis of psychological tests. However, if, instead of trying to go into the reasons why a person is like this and what they can do about it, we could simply use this information for what it is, I think it would really help to match people with certain jobs. It’s like a decision making genome that you can then marry with a job description – of course only after you accumulate enough data.

using psychology neuroscience in management consulting