The People Vs Tech: How the internet is killing democracy (and how we save it) by Jamie Bartlett, Review

This book is a summary of the recent news, research, non-fiction bestsellers and popular science relating to tech, in a political context. The author tries hard to maintain objectivity, but he ends up sitting on the fence and stating the non-offensive obvious rather than creating new insights. Perhaps, there is a certain irony in that: serious journalism doesn’t hit as hard as divisive tripe we’ve gotten used to on Facebook. Overall, it’s an entry level book for people who want to learn about tech vs politics.

On a personal note, I recently attended a conference on digital health where an IBM Watson guy described how it could make decisions that are 93% congruent with health professionals (source). That’s impressive. But just because it can, doesn’t mean it will. Ireland has decent IT in healthcare compared to most countries. Yet I still fax things a lot (welcome to the 80s). As a doctor, I often serve as a photocopying machine. I’ve seen radiology software pick some cool stuff up using algorithms, but it will be a long time before AI is on the front line of medicine, in my view anyway.

My highlights below (this is not to say I highlight things I agree with!)

…The digital technologies associated with Silicon Valley –social media platforms, big data, mobile technology and artificial intelligence –that are increasingly dominating economic, political and social life. It’s clear that these technologies have, on balance, made us more informed, wealthier and, in some ways, happier. After all, technology tends to expand human capabilities, produce new opportunities, and increase productivity. But that doesn’t necessarily mean that they’re good for democracy.

While there are certainly contradictions in minimising tax while claiming to empower people, doing so doesn’t necessarily betray insincerity.

The machinery of democracy was built during a time of nation-states, hierarchies, deference and industrialised economies. The fundamental features of digital tech are at odds with this model: non-geographical, decentralised, data-driven, subject to network effects and exponential growth.

We won’t witness a repeat of the 1930s, everyone’s favourite analogy. Rather, I believe that democracy will fail in new and unexpected ways. The looming dystopia to fear is a shell democracy run by smart machines and a new elite of ‘progressive’ but authoritarian technocrats.

Chapter 1: The New Panopticon

Social media platforms are the latest iteration of the behaviourist desire to manage society through scientific observation of the mind, via a complete information loop: testing products on people, getting feedback and redesigning the model.

The notion that with enough data the mysteries of the human mind can be understood and influenced is perhaps the dominant philosophy in Silicon Valley today.

Scientific theories were unnecessary, he [Chris Anderson, editor of Wired] said, now that we have big data.

Google engineers don’t speculate and theorise about why people visit one site over another –they just try things and see what works.

Our modern panopticon doesn’t have just one watchman: everyone is both watching and being watched. This kind of permanent visibility and monitoring is a way to enforce conformity and docility.

Being always under surveillance and knowing that the things you say are collected and shared creates a soft but constant self-censorship.

Diagnosis by AI will outperform professional doctors within a few years (it already does in many areas, but regulation is slower than tech).

Deny it if you want, but we already rely on the machine for moral choices.

I can imagine this kind of utilitarian thinking will take over the world, because it’s amenable to data and AI.

Chapter 2: The Global Village

We are living, as McLuhan predicted, through a great re-tribalisation of politics.

Humans were perfectly good at killing each other because of politics long before the iPhone turned up. But Silicon Valley, in its optimistic quest for a global village of total information and connectivity, has inadvertently let tribalism back out of the cage that modern representative democracy built for it.

At times ‘post-truth’ has become a convenient way to explain complicated events with a simple single phrase. In some circles it has become a slightly patronising new orthodoxy to say that stupid proles have been duped by misinformation on the internet into voting for things like Brexit or Trump.

Anyone who is upset can now automatically, sometimes algorithmically, find other people that are similarly upset. Sociologists call this ‘homophily’, political theorists call it ‘identity politics’ and common wisdom says ‘birds of a feather flock together’.

The point is that every individual now has a truckload of reasons to feel legitimately aggrieved, outraged, oppressed or threatened, even if their own life is going just fine.

Note how, for example, so many people who disagree with Brexit use the language of a small child that has yet to develop a theory of mind: why should I accept the result, I didn’t vote for it and I want my country back.

The liberals’ hopeful theory about the role of debate is that coming into contact with opposing views and opinions can help resolve difference.

Several inconvenient studies have found that if two groups of people debate with each other they often consequently hold more extreme views than when they started. 15

I see opposing views to mine online all the time; they rarely change my mind, and more often simply confirm my belief that I am the only sane person in a sea of internet idiots.

But being apparently neutral is itself a kind of editorial decision. Everything on social media is still curated, usually by some mysterious algorithm rather than a human editor.

But the problem is that no one is intentionally programming it to be sensationalistic –it’s just a mathematical response to our general preference for edgy and outrageous videos. This is both a mirror and a multiplier: a giant feedback loop powered by big data. You feed data in, and you get results that replicate themselves. Newspapers have always traded on outrage and sensationalism, because they’ve long known what algorithms have recently discovered about our predilections. However, the difference is that newspapers are legally responsible for what they print, and citizens generally understand the editorial positions of various outlets. Algorithms, however, give the impression of being neutral and can’t held to account –even though the YouTube algorithm alone shapes what 1.5 billion users are likely to see, which is more than every newspaper in the world combined.

In her masterpiece The Origins of Totalitarianism Hannah Arendt warned that if citizens float around like corks in a stormy sea, unsure of what to believe or trust, they will be susceptible to the charms of demagogues.

If the medium is the message, is there a way to escape the drift toward ever more extreme ‘system one’ tribal politics? Of course. Laws, regulations or education can help.

The qualities we associate with human greatness –such as sensitivity, empathy, compassion, kindness, and honesty –are also keys to political success.

At a campaign rally in Iowa in January 2016, Trump told his supporters that he could ‘stand in the middle of Fifth Avenue and shoot somebody and … wouldn’t lose voters’. There is a distinct and terrifying possibility that, in an era in which emotion outranks truth, bias outranks objectivity and tribe outranks compromise, he was right.

Chapter 3: Software Wars

Every election now is a mini arms race.

Just like Brad [Trump’s digital campaign guy], Cummings set up Vote Leave like a Silicon Valley start-up, with physicists, data, innovation and constant testing of ads or messages. One especially smart move involved inviting people to guess the results of all 51 matches in the Euro 2016 football tournament with the chance of winning £ 50 million, in exchange for their phone number, email, home address and a score of 1–5 in respect of how likely they were to vote for staying in the EU.

I was surprised when Theresa [Trump’s digital campaign figure] told me that social media employees –and ones who shared the campaign’s political views –were working directly with the Trump team, but perhaps I shouldn’t have been.

We used to call this sort of thing propaganda. Now we call it ‘a behavioral approach to persuasive communication with quantifiable results’, and give awards to the people who are best at it.

It is important that everyone receives the same message –or at least knows what others are receiving. That’s how we are able to thrash out the issues of the day. If everyone receives personalised messages, there is no common public debate –just millions of private ones.

When I was at Alamo, Theresa told me that she wrote many of Donald Trump’s Facebook posts. That was odd. I’d always assumed Trump wrote his own posts. I’d read many of them, and they certainly sounded like him. Nope, it was Theresa, sitting in her San Antonio office. ‘I channelled Mr Trump,’ she told me, smiling. ‘How do you channel someone like Donald Trump?’ I asked. ‘A lot of believe mes, a lot of alsos, a lot of verys … he was really wonderful to write for. It was so refreshing. It was so authentic.’ She seemed unaware of the irony.

Mark Zuckerberg seems to have had a Damascene moment towards the end of 2017, when he acknowledged that the company needed to behave more like a responsible publisher that takes editorial decisions, rather than as a neutral platform that treats all information equally. This will certainly help.

Far too many otherwise-intelligent people, unable to comprehend Trump’s popularity, believe that voters were duped by Brad or Theresa, or even by Vladimir Putin, into ticking the box for Trump. Those involved are happy to propagate this myth, because it’s good for business.

I don’t recall similar levels of outrage when it was revealed in 2012 that President Obama’s team had placed voters into 30 buckets and ranked them according to persuadability, and that Google’s Eric Schmidt advised the campaign. Liberals were apparently extremely comfortable with the idea when it was their guy doing it. That was a mistake.

Chapter 4: Driverless Democracy

When AI techniques transform medical diagnosis –within the next few years –it won’t mean fewer doctors, but better patient care because our busy doctors won’t need to spend hours staring at scans.

A specialist in machine learning at Starsky Robotics or Google performs a non-routine job, since it involves a lot of intuition, creativity and independent thinking in unpredictable situations. So does a gardener, carer or Deliveroo cyclist. It’s the jobs in the middle –what you might call ‘routine cognitive’ jobs –that will be most at risk. If you are a train operator, a mortgage adviser, a stock analyst, a paralegal, a credit analyst, a loan officer, a bookkeeper, a tax accountant or a radiologist, you might consider retraining.

High levels of inequality also wear away the fabric of society. The more unequal life gets, the less we spend time with people not like ourselves, and the less we trust each other.

‘There are40 million people in the US that live in poverty,’ he [Sam Altman, Y Combinator] said. ‘If technology can eliminate human suffering, we should do that; if technology can generate more wealth and we can figure out how to distribute it better, we should do that.’ There was no hint that tech has played some role in creating the problem that tech is now supposed to fix.

Chapter 5: The Everything Monopoly

Back in the 1990s many predicted that the internet would slay monopolies, not create them. The popular thinking of the time –repeated over and over by the era’s digital gurus and futurists –was that the net was decentralised and connected, and so would automatically lead to a competitive and distributed marketplace.

Market leaders in AI like Google, with the data, the geniuses, the experience and the computing power, won’t be limited to just search and information retrieval. They will also be able to leap ahead in almost anything where AI is important: logistics, driverless cars, medical research, television, factory production, city planning, agriculture, energy use, storage, clerical work, education and who knows what else.

At some terrible point, these tech giants could become so important to the health and well-being of the nation that they are, like large banks, too big to fail. Armed with the best tech and the most skilled engineers, maybe Google or Facebook could be the only ones who could solve sophisticated cybercrime (perhaps committed by a powerful AI from a hostile country?), fix computer bugs, predict and pre-empt economic shocks, run the National Grid or protect the cyber defences of the big banks –cyber security in the public sector is predictably understaffed and under-skilled.

Every politician, with only a few exceptions, values the support of business. But politicians need tech platforms to reach voters in a manner that they don’t need other businesses, and these companies own and run the platforms on which so much of our political debate occurs.

Chapter 6: Crypto-Anarchy

(Public key) encryption is the crypto-anarchist’s barbed wire. It allows people to communicate, browse and transact beyond the reach of government, making it significantly harder for the state to control information, and subsequently, its citizens. This is because of a simple-but-magic rule: due to some arcane properties of prime numbers, it takes far more computing power to decrypt something than to encrypt it. 3 It’s like an egg: a lot easier to crack than to put back in its shell. Julian Assange, who was an active contributor to Timothy May’s email list, puts it this way: ‘the universe believes in encryption’.

In the well-intentioned pursuit of privacy and freedom, we might risk undermining the entire edifice on which these rights are based. Most liberals have been very short-sighted about this, because they want total freedom and equality, without realising that the two are sometimes in tension. This is why the issue of encryption and privacy throws up peculiar political alliances. (The most notable of recent years is surely the idiotic social democratic love affair with crypto-anarchist Julian Assange.)

Democracy is about individual liberty of course, but that’s only half the picture. It is also a system of coercion because your liberty must sometimes be taken away too. The state must be able to force you to pay tax, remove your passport, restrict your right to assemble and back it up with the use of force if it needs to by arresting you and throwing you in prison.

A blockchain social media platform would be untouchable – no government would be able to edit or remove hate-speech, illegal images or terror propaganda, unless the whole network was somehow vaporised. Blockchain advocates hate ‘middle men’.

For reasons still not entirely clear to me, humanity is currently embarked on a quixotic quest to connect everything to everything else.

A recent survey in the Journal of Democracy found that only 30 per cent of US millennials (the demographic made up of those born since 1980) agree that ‘it’s essential to live in a democracy’, compared to 75 per cent of those born in the 1930s, and results in most other democracies demonstrate a similar pattern.

Conclusion: Say Hello to the Future

In the hands of a techno-authoritarian, all the digital tools of liberation could easily become powerful tools of subtle coercion that might make society run more smoothly but wouldn’t make us more free or hold the powerful to account.

Digital technology is behind the slow unravelling of power and control in democracies. The obvious monster is Scylla – turbo-charged inequality and social breakdown. But in trying to avoid it, democracies could end up in the thrall of Charybdis, a digitally powered techno-authoritarian, and wind up with China and Russia undermining democracy in the name of order and harmony.

Feast: True Love in and out of the Kitchen by Hannah Howard Review

This book belongs to that dying coming-of-age-in-NYC-uber-honest-personal-essay-featuring-tampons-vomit-and-DMCs genre.

It’s also sweet and embarrassingly relatable for millennials.

The best things about this book is Hannah’s startling honestly. Not even so much when it comes to her devastating eating disorder, but how she feels about men and work. You kind of wonder if some of it was made up to protect the identities of the people involved. It’s preciously revelatory and confessional. You can feel the anguish.

It’s certainly readable, but I cannot honestly say I am a fan of the style. Some of it is beautifully descriptive. Parts are repetitive. Everything shines like the moon. Hannah is preoccupied with the sensations in her toes. 

The descriptions of food can be wonderful, but at times it seems like she ran out of paper and had to write her shopping list in her personal diary.

Other times, the detail seems unnecessary. For example, she cooks Irish oats. I effin love Irish oats. But frankly, they are not that different to good oats from anywhere else in the world. Why mention that they are Irish? To show your level of pickiness? Sophistication? But surely, oats are just oats – and anyone who cares about food enough to care that the oats are Irish knows that. Hannah isn’t pretentious or arrogant! (Of course, the reader is assured at this point that they know her like she is her best friend.) Maybe, it is just the glaringly obvious explanation: food is her tragic obsession and there is no rhyme or reason to it.

There are also too many Americanisms consumerinisms. She talks about writing things in Sharpie. Dude, why can’t you just say marker?

The main theme of the book, as I see it, is Hannah’s struggle to find people who will love her and accept her. She wants to find a “home”, “her people” and feel like she belongs. Despite severe anorexia, she even feels at home when the uberthin hostesses of an superposh New York restaurant side with her in a mean girls exchange. That’s all it took: knowing she wasn’t alone. Her fear of weight gain summed up in one line: “I will be unfuckable, or even worse : unlikable, unacceptable, unlovable.”

There is probably one most telling bit in the whole book. Hannah talks about the advice that works: “Get out of yourself and your own head. Call someone else. Ask how they are doing. Ask about their day. Listen. Don’t talk about you. That advice. I’ve heard it before from Aaron and it is exactly what I don’t want to hear. It works nearly every time.”

What is it? Well, the same way that steroids get rid of inflammation, this exercise gets rid of self-obsession. A crude diagnosis, but it’s there.

The ending is a little but too much of an amalgam of post card philosophy. I don’t think she’s not honest or what she says is wrong, but it’s not nearly as refreshing and gripping as the rest of the book. Then again, this also happened to War and Peace, so I don’t judge 😉

My highlights below.

On what food does for an addict

Life is big and scary. Food is constant, safe, dependable. Food blots everything out and calms everything down, draws the shades and tucks me in. Cozy. Miserable. Numb.

Sure, food is my answer to anxiety, sadness, boredom, anger, but also to excitement, possibility, and joy.

And just like starving is the answer, bingeing is the answer.

Often, postbinge, I feel a sweet relief, a stillness.

It is an instant cure to whatever ails me, save the paltry price of the morning after — waking up and needing to barf and not being able to, vowing to eat nothing for a day, a week; the self-imposed, relentless suffering.

My trusty companion has let me down. All that food has done nothing to quiet my demons. I cannot escape myself.

I am not a cool girl. I always have friends, wonderful friends, and yet my identity as an outsider feels fixed from as far back as I can remember.

But most importantly, I am not thin enough. This sums it all up. This is my curse, my refrain, true as my name.

The mirror is enemy number one.

After cosmetic surgery

When I go back to school for senior year, nobody notices. If they do, they are silent. I feel the devastation in my chest, my bones, their marrow. I am still me.

On loneliness and lack of self-esteem

College means everything. If my body is one measure of my self -worth, college is the other.

I read. No matter how lonely I feel, how much an outsider,how fat, I am welcome in the world of words, stories, poems. They hold my hand. They show me that there are more ways to think and feel than I may fathom.

In my fantasy, something remarkable happens at college. I am not an outsider. I belong.

I am going to be a whole new Hannah. Like myself, but immensely better. Skinnier, of course. Skinnier is everything. Skinniness is next to godliness.

The summer holidays after getting into the college of her dreams:

My new life is full of possibility but I am stuck inside myself. My stomach feels round and big as the moon. I have big plans for my summer. I want to do unambitious things like make eight bucks an hour scooping ice cream, read a lot of trashy mags, and sleep. It sounds wild, an adventure. Also, I will diet.

It doesn’t feel like enough, not even close, but hunger seems a small price to pay for liking myself, for not dreaming of carving away the flesh below my belly button, the sides of my butt.

On starving herself

So much better than being cool, I feel powerful. My skin and bones are different, electric.

My stomach gurgles, struggling against its own emptiness, and I am proud.

I go long stretches of days with only Pink Lady apples, coffees with skim milk and Splenda, liters of diet soda and seltzer water. A frozen yogurt, sometimes.

My butt hurts when I sit, and sometimes my knees buckle under the weight of my body, like it’s heavier in its thinness.
I think about the pancetta sandwich he cooked me, the cruel extravagance of the buttery croissant.
I flip through the pages, deliberate over what I won’t hate myself worse in the morning for ordering.

On men

It is the best drug — wanting him, him wanting me. The room spins.

He peers over, and we make eye contact… “ You’re very beautiful, like a model. ” His eyes are wider than they should be, all pupils, like he’s taken an opiate. His gaze feels like a scratch on my skin, unbearable… He doesn’t say anything this time, his eyes are hard on me. I think, This is because of my diet. Fifteen pounds ago, this would never have happened. Is this what people want? Why?

“Your face is a ten, but your body is a six,” he says, unprompted. “ I’m only grading you harshly because you have such potential. You could be a ten, even, if you lost some weight, got in great shape.” I feel as if my skin has been peeled from me. And yet, I agree.

“Do you see the way men look at you?” Corey asks. “ ike they’re hungry?”

I still hate the roundness of my belly, pull on the flesh around my hips and fantasise about its evisceration. But I have felt immense pleasure and given the same. The power of that straightens my spine.

Because I don’t believe I am likable, even for a second, attention from men surprises me, every time.

On hearing that her boyfriend is addicted to coke and alcohol:

I don’t think, Hannah, yikes, walk away. I think, Thank god. I am not alone. He gets it… He drinks the way I eat—to fill something unfillable.

I think about years passing with him, decades. The thought makes me want to puke.

[There is a lot on sexism. There is also a rape.]

On wanting to be thin

I wonder how miraculous my life would be in her body.

“ You know,” she says, “ being skinny is such a strange part of beauty. It’s not the most important part. It’s just the only part you can control. ”

“The point is to be fuckable. ”

I fantasize about butchering myself the way the cooks I work with so beautifully break down a side of beef, carving away the excess until I’m okay.

I want to be badass and free from the patriarchy and skinny.

No one wants me to join Ari on TV because of the roundness of my belly, I am sure. It doesn’t matter, the other stuff.

On finally being thin

I think, This is what I wanted. I’m skinny and eighteen and about to go out with a Michelin – starred, kind – of celebrity chef. I wonder why I’m not elated.

“ You’re beautiful, ” he tells me. The claim sounds ridiculous, cruel.

I don’t particularly want him, but being wanted makes up for it.

My chest hurts with each inhale, the empty ache of not – enoughness.
..deep inside my internal organs, there are millions of pounds of longing. This is not the way I thought skinniness would feel.
The Atlantic rushes up to my ankles, the beach smells of wind and sardines. My loneliness feels as wide as its endless expanse.
I want to eat the pastéis de nata and I don’t want to eat the pastéis de nata. I am trapped. Either way, I will let myself down.
I remember Corey saying “ Just lose some weight, then you can go back to loving food.” Am I there yet? That place does not exist. I will never arrive.

On work

Nobody goes home sick at The Piche. It’s the restaurant code of honor.

I close the restaurant, stumble home drunk on exhaustion at 2 AM, and get up at 5 AM to open the restaurant the next day. “ It builds character, ” they tell the three management trainees.

At first, I love the profundity of my exhaustion when I come home, the satisfaction of the ache in the arches of my feet, my lower back, proof I have worked.

The day ahead here feels like a prison.

I don’t stop talking about whether to quit or not to quit. I’m trying to decide. Both options fill me with hot dread. I feel resigned. I fear that if I stay, Josh’s prediction will come true.

My soul will be constricted and slicked down, like my hair, until, starved for breath, it deflates. Yet if I go, I will be a quitter, a failure at my first real grown-up job.

What she really wants from work:

It’s the creativity, the spirit, the heart.

The Corporate Steakhouse could never have been home. Walking out past the koi for the last time, I feel the vast freedom that comes from knowing this, from setting off to find the place that is.

On finding out that what she thought was her dream turned out to be quite different in real life:

Our vision. Our dream. The truth is, I don’t love it or even like it. I am simultaneously stressed and bored.

On her initial recovery from anorexia

Anorexia is the most fatal mental illness. Deadly. Before a heart stops, way before hospital visits, furry skin, even when the anorexia is merely an idea of itself, a taste of impending famine, it starts to obliterate things.

I cry in her office. I know I am getting fatter. What was the point of all this struggle? I gain a few pounds, and nobody says anything ever again to anyone’s mom ; nobody worries about me.

I am not better. If anything, I am worse. I still go as long as I can go without eating, until everything around me breaks into little dots and begins to lose its substance. And then I binge.

On her success in recovery

No longer a secret, the food very slowly loses its tight grip on me. The shame begins to dissipate.

“Your feelings won’t kill you,” Faith says as if reading my mind. “And they will pass. Promise.”
I once thought I was eternally fucked.
They tell me “a power greater than myself can restore me to sanity.” I say that I don’t understand what the fuck that means.

On wanting love

Surreally pretty. I catch myself staring: his sharp jaw, his cheekbones, his underwater eyes. That he likes me, loves me, seems unfathomable.

…our whole bodies are not just touching but without boundaries, his skin is my skin, his tattoo is my tattoo, and it is better than chocolate and cake and sex and success and all of the things that are good.

I notice that the people who love me do not love me more or less if I am thinner or heavier.

My eating disorder is all about me, me, me. A selfish beast. It tricks me into thinking that if I can shrink enough, I will be safe and loved and admired. But I am safe and loved and admired just as I am, no matter what size I wear, even if I have to tell myself this a million times over to half believe it.

Post-card philosophy

There is a Japanese art called kintsukuroi. Each time a piece of pottery cracks, it is lacquered back together with gold. All those golden threads make the piece what it is, extraordinary.
I like to think of my heart like that. That each time it breaks, it gets more valuable and beautiful with the mending. It is a collage of gold.

Insight

It makes me sad, how much of my own life I have missed, buried in the self-obsession of my eating disorder.
It’s not that I’ve emerged from my cocoon a butterfly. It’s not that I have escaped the taskmaster that lives in my brain and shouts and shouts an endless loop of fear, worry, shame. But I do know that the taskmaster’s voice speaks only some garbled, deeply skewed version of the truth, and that’s no truth at all.

Our Culture, What’s Left of It by Theodore Dalrymple: my highlights

A fascinating book from a retired psychiatrist/prison doctor who has seen the sort of things most of us never encounter. Mostly skeptical and confrontational, occasionally dark and a little prudish – with ephemeral sightings of the most honest optimism. Verbose. I usually despise verbosity, but his is the sort that I like to read out loud.

There is something to be said here about the word ‘depression,’ which has almost entirely eliminated the word and even the concept of unhappiness from modern life. This semantic shift is deeply significant, for it implies that dissatisfaction with life is itself pathological, a medical condition, which it is the responsibility of the doctor to alleviate by medical means. Everyone has a right to health; depression is unhealthy; therefore everyone has a right to be happy (the opposite of being depressed).

 

When young people want to praise themselves, they describe themselves as ‘nonjudgmental.’ For them, the highest form of morality is amorality. There has been an unholy alliance between those on the Left, who believe that man is endowed with rights but no duties, and libertarians on the Right, who believe that consumer choice is the answer to all social questions, an idea eagerly adopted by the Left in precisely those areas where it does not apply.

 

It is only the sentimentalist who imagines that the profundity of a person’s response to tragedy is proportional to the length, volume, or shrillness of his lamentation.

 

Danger simplifies existence and therefore—again when chosen, not imposed—comes as a relief from many anxieties. [About a photographer in Vietnam]: He loved the country, but his commitment to it was only war-deep: if peace, alas, were to break out, he would have to find another conflict to photograph.

 

Untold numbers of my patients, with every opportunity to lead quiet, useful, and tolerably prosperous lives, choose instead the path of complication and, if not of violence and physical danger exactly, at least of drama and excitement, leading to sleepless nights and financial loss… As many have told me, they prefer disaster to boredom.

 

…social theorists often suppose that human beings have a clear idea what it is they want from life, and behave moreover as if they were rational calculating machines designed to procure it.

 

I learned early in my life that, if people are offered the opportunity of tranquillity, they often reject it and choose torment instead.

 

For a long time I pitied myself: had any child ever been as miserable as I? I felt the deepest, most sincere compassion for myself. Then gradually it began to dawn on me that the education I had received had liberated me from any need or excuse to repeat the sordid triviality of my parents’ personal lives. One’s past is not one’s destiny, and it is self-serving to pretend that it is.

 

…a rejection of everything associated with one’s childhood is not so much an escape from that childhood as an imprisonment by it.

 

I had assumed, along with most of my generation unacquainted with real hardship, that a scruffy appearance was a sign of spiritual election, representing a rejection of the superficiality and materialism of bourgeois life.

 

[About Soviet border officials]: He surmised that these border officials had been deprived of all true discretion and were deeply fearful themselves of the power to which they were subordinate… ‘automata inconvenienced with a soul’:

 

[About St Petersburg]: The very selection of the terrain—a freezing swamp—for the construction of a city by the fiat of the czar was an expression of contempt for humanity, for in such a place construction necessarily entailed the deaths of hundreds of thousands of men. Only where human labour—and life itself—ostentatiously counted for nothing could such a system of building maintenance have been envisaged, let alone tolerated.

 

An uncorrupt leviathan state is, in fact, more to be feared than a corrupt one.

 

The British, by contrast [to the Italians], are still attached to their state as calves to the udder. They have just voted massively for a party and a man who claim to be responsible for everything—whose government has recently issued, for example, an official booklet to every engaged couple outlining the advantages and disadvantages of marriage, as if the population were incapable of thinking for itself even about those things that most intimately concern it (which, under a regime like this, is increasingly the case).

 

British liberals, who habitually measure their own moral standing and worth by their degree of theoretical hatred for and opposition to whatever exists.

 

[About Princess Diana]: In an age when strength of character consists of being able to flaunt one’s weaknesses to the prurient gaze of millions of idle onlookers, nothing could establish her bona fides better than her confession that she induced herself to vomit after eating too much: just like a thousand or a million salesclerks anxious about their weight… That her tastes were, despite her privileged upbringing, utterly banal and plebeian appeared very clearly at the funeral, where Elton John sang his bathetic dirge immediately after the prime minister read Saint Paul’s magnificent words in Corinthians.

 

Those who think that an understanding of the double helix is the same as an understanding of ourselves are not only prey to an illusion but are stunting themselves as human beings, condemning themselves not to an advance in self-understanding but to a positive retrogression.

 

Many a man is the Macbeth of his own little world, and the measurement of evil is not the same as a body count.

 

Macbeth is motivated in equal measure by ambition and by the fear of appearing weak and small in the eyes of his wife… Shakespeare gives us to understand that their self-pity—and by extension all self-pity, including our own—is dangerous, permitting evil in the name of restitution… And in showing us that the line is always there, easily and disastrously crossed, Shakespeare destroys the utopian illusion that social arrangements can be made so perfect that men will no longer have to strive to be good. The prevention of evil will always require more than desirable social arrangements: it will forever require personal self-control and the conscious limitation of appetites.

 

…a Marxist wondering whether or not the historical inevitability of the triumph of the revolution requires his participation… As Russian Marxists needed their Lenin, so Macbeth needs his Lady Macbeth… She humiliates him into doing what he knows to be wrong, just as many of my patients who take heroin started to take it because they were afraid to seem weak in the eyes of their associates… The lesson is that any powerful emotion or desire, however virtuous in many circumstances, can be turned to evil purposes if it escapes ethical control.

 

Macbeth is aware throughout the play that what he does is morally wrong: he never claims (as do so many modern relativists) that fair is foul and foul is fair. He thus single-handedly refutes the Platonic theory of evil as ignorance of the good. Unlike his wife, he never deceives himself that a little water can clear them of their deeds.

 

Only if we obey rules—the rules that count—can we be free.

 

Penguin Books’ proposed publication of Lady Chatterley’s Lover clearly suggests that the company knew the book could not be defended against the charge of obscenity; publication had to wait until Penguin could rely for the book’s defence upon the evidence of ‘expert,’ that is to say elite, opinion.

 

The idea that social perfection is to be achieved through wonderfully sensual sexual relations between men and women is a fantasy unworthy of prolonged intellectual consideration. To call it adolescent tripe is to be unfair to many intelligent adolescents.

 

[About Virginia Woolf]: One way to surpass her father and her uncle in achievement was, of course, to disparage and destroy all they had erected.

 

An incident when I practiced medicine many years later on an island in the Pacific Ocean reinforced this lesson. Next to the small psychiatric hospital, with its yard enclosed by a high wire fence, was the leper colony. Every afternoon, the lepers would gather at the fence to mock the lunatics as they were let out for their exercise, performing their strange dances and shouting at unseen persecutors.

 

There is a permanent temptation, particularly for intellectuals, to suppose that one’s virtue is proportional to one’s hatred of vice, and that one’s hatred of vice is in turn to be measured by one’s vehemence of denunciation.

 

‘Artists must continue the conquest of new territory and new taboos,’ Rosenthal continues, in prescriptivist mood. He admits no other purpose of art: to break taboos is thus not a possible function of art but its only function. Small wonder, then, that if all art is the breaking of taboos, all breaking of taboos soon comes to be regarded as art.

 

That civilised life cannot be lived without taboos—that some of them may indeed be justified, and that therefore taboo is not in itself an evil to be vanquished—is a thought too subtle for the aesthetes of nihilism.

 

This way of thinking about culture and civilisation—possible only for people who believe that the comforts and benefits they enjoy are immortal and indestructible—has become almost standard among the intelligentsia of Western societies.

 

At the same time, achievements are taken for granted, as always having been there, as if man’s natural state were knowledge rather than ignorance, wealth rather than poverty, tranquillity rather than anarchy. It follows that nothing is worthy of, or requires, protection and preservation, because all that is good comes about as a free gift of Nature.

 

[About the freedom to use drugs]: In practice, of course, it is exceedingly difficult to make people take all the consequences of their own actions—as they must, if Mill’s great principle is to serve as a philosophical guide to policy. Addiction to, or regular use of, most currently prohibited drugs cannot affect only the person who takes them—and not his spouse, children, neighbours, or employers.

 

No one seems to have noticed, however, that a loss of a sense of shame means a loss of privacy; a loss of privacy means a loss of intimacy; and a loss of intimacy means a loss of depth. There is, in fact, no better way to produce shallow and superficial people than to let them live their lives entirely in the open, without concealment of anything.

 

When sex is deprived of the meaning with which only the social conventions, religious taboos, and personal restraints so despised by sexual revolutionaries such as Ellis and Comfort can infuse it, all that is left is the ceaseless—and ultimately boring and meaningless—search for the transcendent orgasm.

 

The law of unintended consequences is stronger than the most absolute power.

Skin in the Game: main ideas and review

Silver rule over the golden rule

Taleb established that the silver rule is more ethical than the golden rule, i.e.

“do not do unto others as you would not have them do unto you” rather than

“do unto others as you would have them do unto you”.

I think it is rather obvious that avoiding injustice is more robust than trying to pursue justice because not even the most well-intentioned and intelligent know what harm they could do as an n-th order consequence of their pursuits.

In opinion, it’s for the same reason why doctors try to do no harm rather than to make people healthy.

“Pseudoleftist caviar eaters”

Taleb has been on Twitter a lot, and by god, he didn’t just take the red pill, he took the whole box. He used the terms “social justice warrior”, “white knight”, etc to talk about people who signal their generosity of spirit without being exposed to the consequences of that which they advocate. Next, he will be on Alex Jones. 

He implied that the very prominence of Bernie Sanders is a testament to how unequal the Unites States became under the preceding presidency. He also brought up some jaw-dropping statistics about the dynamics of (in)equality: a large portion of the US population will be among the richest at some point in their lives, unlike in Europe where, if you are rich, you’ve been rich since the middle ages.

Atheism

Taleb exposed a very interesting feature of atheism while calling it a “monotheistic religion”. I think what he was getting at is that pagan religions are inherently pluralist. There is a kind of competition between the gods, whereas monotheistic religions involve an absolute as, one could argue, does atheism (but not agnosticism).

Nationalism

Taleb spoke about not being comfortable to get naturalised in France, as he was entitled, as he wasn’t part of the culture (but would have been on with a Greek or Cypriot passport). He admitted to wanting to accept the honorary degree from a Lebanese university as an exception.

He backed the United States’ policy of making its citizens pay tax on all their income obtained elsewhere, to the United States. He endorsed a certain amount of protectionism.

This is a stark change from his stance in the now 11 year old The Black Swan.

Liberty

He spoke once again about the benefits of decentralisation, the damage caused by regulation, etc. He mentioned the paradox of tolerating intolerance under a democratic system, but, in my view, didn’t address it properly.

He compared entrepreneurs to wolves and employees to dogs and argued that freedom always involves risk.

In a strange, conflicted way, he portrayed autocrats as entrepreneurs: it is easier to deal with a business owner (autocrat) than an employee (elected representative held accountable by committees and the media) when trying to make a deal.

Genetics vs language

Taleb argues that when it comes to language, the one that suits the most intransigent group and doesn’t inconvenience the majority becomes the lingua franca. Another example of this process is that a lot of schools don’t allow peanuts, or why commonly available juice is being labeled as kosher. He calls this the minority rule.

His argument about genetics is the opposite, the majority rule, as in the genetics of certain populations remain the same despite invasions.

I am not so sure he is right because what you find studying non-autosomal genetics (Y chromosomes and mitochondria) is that a version of the minority rule applies. It’s the same mechanism as why surnames die out and in theory, as time goes to infinity, we will all end up with the same surname.

Does Taleb have skin in the game?

Taleb denounces as charlatans the people who give advice without being held accountable for it. He feels that a life coach can only teach you to be a life coach and a professor can only teach you to be a professor. Does it follow that Taleb can only impart the knowledge on how to be a contrarian writer?

What skin does he have in the game? Reputation? Family? So do politicians, who he argues aren’t exposed to the consequences of their actions. He has long left his area of risk management and moved on to cultural, political and economic issues. I guess he is a successful practitioner of risk, a man who lived an interesting life and an erudite. He doesn’t impose his policies and regulations onto people. He does seem to have soul in the game as there appears to be consistency and integrity in his writing. It seems that he is doing it for posterity. Through his f*** you money, as he calls it, I think he has to an extent isolated his skin from the game. He seems to think this is freedom.

Should you read it?

If you are going to read just one book by Taleb, I recommend Fooled by Randomness. Otherwise, yes. You can get it on Amazon.

The Bed of Procrustes: 15 highlights

  1. Studying neurobiology to understand humans is like studying ink to understand literature.
  2. People reveal much more about themselves while lying than when they tell the truth.
  3. Mental clarity is the child of courage, not the other way around.
  4. Most info-Webmedia-newspaper types have a hard time swallowing the idea that knowledge is reached (mostly) by removing junk from people’s heads.
  5. Supposedly, if you are uncompromising or intolerant with BS you lose friends. But you will also make friends, better friends.
  6. True humility is when you can surprise yourself more than others; the rest is either shyness or good marketing.
  7. Another marker for charlatans: they don’t voice opinions that can get them in trouble.
  8. You can only convince people who think they can benefit from being convinced.
  9. Even the cheapest misers can be generous with advice.
  10. Trust those who are greedy for money a thousand times more than those who are greedy for credentials. [Curious what people think about this. In some cases credentials can mean reputation.]
  11. When conflicted between two choices, take neither.*
  12. They think that intelligence is about noticing things are relevant (detecting patterns); in a complex world, intelligence consists in ignoring things that are irrelevant (avoiding false patterns).
  13. In twenty-five centuries, no human came along with the brilliance, depth, elegance, wit, and imagination to match Plato—to protect us from his legacy.
  14. For the classics, philosophical insight was the product of a life of leisure; for me, a life of leisure is the product of philosophical insight.
  15. The first, and hardest, step to wisdom: avert the standard assumption that people know what they want.

More from Taleb’s own website

Emotions as the meaning of life

And so we continue our search for the meaning of life. Robert Solomon’s The Passions offered an interesting take on this question. He proposed the idea that emotions are the meaning of life: as in they add the meaning in a life; emotions add meaning to our experience the world.

When I first came across this idea, I thought it was strange, but really it does make sense. Emotions have a strong effect of perception. Perception heavily influences our understanding of reality and thus has an impact on the meaning we attribute to things, life itself being one of those things.

Emotions are probably the strongest mental phenomena, built of thoughts and feelings – and very importantly, ultimately resulting in action, as the name suggests. Emotions are the driver of behaviour. My entrepreneurial soul was quite impressed when I heard that every sale is a promise of a future state. Emotions rule us, so we may try to be a little bit more aware – and perhaps less disrespectful to them.

Solomon argues that emotions are judgements rather than plain feelings arising from bodily reactions. Emotions tells us whether something matters – or is meaningful. Solomon also argues that emotions are in a sense chosen, sort of along the lines of stoic philosophy. As with beliefs, emotional judgements are often unintentional and unconscious, but we are still responsible for evaluating and changing them if that’s warranted.

 

According to Matthew Ratcliffe, Solomon sees emotions as the ‘meaning of life’, in the sense that they are a precondition for the intelligibility of all our goal-directed activities. If no actual or possible states of affairs were ever judged by us to be preferable to any other, we would have no grounds for action. Without emotions, we could have no projects, nothing to strive for, no sense of anything as worth doing:

“I suggest that emotions are the meaning of life. It is because we are moved, because we feel, that life has a meaning. The passionate life, not the dispassionate life of pure reason, is the meaningful life.”

emotions are the meaning of life robert solomon
Everything looks better in the sun

As someone who has spent some time studying emotions, I occasionally hold out hope that one day science succeeds in transcending the prism of bias and emotion and we are able to see the world without the emotional projections. Being that little bit pragmatic though – and seeing people like N. Taleb do it, I realise that we have to give up on overintellectualising and accept our limitations – or rather break up with our illusion that we are so above our lowly emotions.

The interesting thing about Solomon’s writing is that he emphasises the existential aspect of emotions: this our experience of being present.

The other interesting aspect is how neuroplasticity affects our perception: any time we experience an emotion a certain pathway gets potentiated and the next time we perceive similar inputs, the fact that we experienced an emotion relating to it previously will have changed the way we see the world. There is positive feedback here.

Neuroplasticity affects everything, but a lot of it is mediated through emotion. My personal working theory is that the meaning of life is the impact that you have (appreciating that that’s very vague, but the point here is that it’s different to the en vogue “the meaning of life is happiness”). But how do I decide what is full of impact? I need to feel that it has meaning. The exact values I consider to be full of impact may in theory be independent of emotion, but in reality they are completely affected by emotion. That warm feeling of satisfaction and accomplishment has to flow through me to know that what I am doing is meaningful. I usually only arrive there through what would look to an outside person as a silent CBT session with myself, so it isn’t entirely detached from intellectualising, but it has to feel right in order for me to know that it is right.

What if I do find something meaningful? It is going to invoke strong emotions. The common denominator of meaning does seem to be emotion.

Solomon drew a lot of Martin Heidegger’s concepts of mood. Mood is probably a more more precise word for what Solomon was talking about. The weather (emotion) matters less than the climate (mood) when we decide on the meaning of things around us. Our moods probably invoke the exact brands of biases and focuses of those biases that will allow us then to form our ideas on the meaning of what we see. Heidegger has an interesting definition for mood: it is a background sense of belonging to a meaningful world. That’s kind of like saying that I, as an object, have a relationship with all these other objects and I am trying to evaluate the condition of that relationship. “Sun’s out, so everything is good” or “Nobody is replying to my emails, so I feel like sh*t”. This certainly describes my mood a lot of the time, but then I slap myself and go back to a more Stoic/Nietzschean attitude to evaluating my own actions rather than the world’s response to me.

Reality is real no matter how we perceive it, but meaning is pretty personal.

P. S. I wrote a Haiku while sitting on a beach in Dublin:

An old dog,
once black, now wiser,
at sunset.

Here is the culprit:

robert solomon the passions emotions as meaning of life

P. P. S. I also drew something mighty odd. Feel free to indulge in the madness mindfulness and colour it in.

mindfulness-colouring-for-adults-psychedelic-seagull-snail-hand-drawn

Download PDF: psychedelic seagull with snail beak

Ok, very last thing. If you liked this, you may also like Footnotes to Plato, specifically a post on the why one would develop a philosophy in life.

Randomness as seen by Nassim Taleb

“Probability is not about the odds, but about the belief in the existence of an alternative outcome, cause, or motive”

Disappointed by Ayn Rand’s overfitting of consequences onto causes, I moved on to the book I’ve been meaning to read for a long time: Fooled by Randomness by N.N. Taleb.

What is Fooled by Randomness about?

Taleb is pretty clear on that:

“This book is about luck disguised and perceived as non-luck (that is, skills) and, more generally, randomness disguised and perceived as non-randomness (that is, determinism)”

This has to be one of my favourite paragraphs in modern non-fiction:

“It [determinism] manifests itself in the shape of the lucky fool, defined as a person who benefited from a disproportionate share of luck but attributes his success to some other, generally very precise, reason.”

Rand would argue that that’s intellect and taking responsibility. Instagram tells you it’s positive thinking. Richard Branson would tell you that it’s looking after your people and taking risk – though I’ve never had the “pleasure” of properly familiarising myself with his wisdom. Ryan Holiday would argue that it is one’s ego that gets in the way.

Life is more random than we care to admit

“... Just as one day some primitive tribesman scratched his nose, saw rain falling, and developed an elaborate method of scratching his nose to bring on the much-needed rain, we link economic prosperity to some rate cut by the Federal Reserve Board, or the success of a company with the appointment of the new president “at the helm”. Bookstores are full of biographies of successful men and women presenting their specific explanation on how they made it big in life (we have an expression, “the right time and the right place” to weaken whatever conclusion can be inferred from them).”

“Symbolism is the child of our inability and unwillingness to accept randomness; we give meaning to all manner of shapes; we detect human figures in inkblots.”

I find this very funny as I am the author of “Cliff notes” on Ireland’s secondary school poetry course. I enjoy looking for patterns where there are possibly none. My job as a doctor is right about the same: fit symptom A with symptom B and develop a list of differentials. While endless creativity is helpful with the Cliff notes, the situation with diagnoses is quite different. Taleb would argue that the conclusions I come to are more of a reflection on me than the material I am reflecting on.

“European intellectual life developed what seems to be an irreversible taste for symbolism – we are still paying its price, with psychoanalysis and other fads.”

Taleb table of confusion fooled by randomness

If there is one cause for this confusion between the left and the right sides of our table, it is our inability to think critically – we may enjoy presenting conjectures as truth.

“We are flawed beyond repair – at least for this environment.”

But it is only bad news for those utopians who believe in an idealised human kind.

He describes utopians (Rousseau, Godwin, Payne) as people who believe that knowing what is good for us will lead to that choice. So for example, telling people that obesity leads to health risks would lead people to lose weight according to this group.

On the other hand, he regards the likes of Popper, Hayek, Friedman, Adam Smith, Tversky and Kahneman, Soros, etc as people who see the world as it is and subscribe to scientific fallibilism.

Taleb advocates going around emotion rather than rationalising them:

“Ridding ourselves of our humanity is not in the works; we need tricks, not some grandiose moralizing help”

Taleb on happiness

Taleb calls upon Plutarch’s Lives:

“The observation of the numerous misfortunes that attend all conditions forbids us to grow insolent upon our present enjoyments, or to admire a man’s happiness that may yet, in course of time, suffer change. For the uncertain future has yet to come, with all variety of future; and him only to whom the divinity yet to come, with all variety of future; and him only to whom the divinity”

The modern equivalent has been no less eloquently voiced by the baseball coach Yogi Berra, who seems to have translated Solon’s outburst from the pure Attic Greek into no less pure Brooklyn English with “it ain’t over until it’s over”, or, in a less dignified manner, with “it ain’t over until the fat lady sings”.

fooled by randomness taleb key points
Now entering Wicklow

Taleb, not unlike Rand, believes in thinking hard, but reminds us to not take our own conclusions too seriously:

“Trading forces someone to think hard; those who merely work hard generally lose their focus and intellectual energy. In addition, they end up drowning in randomness. Work ethics draws people to focus on noise rather than the signal.”

I was very comforted to read the following on clarity vs correctness from Taleb. He spends this entire book fighting against the temptation to oversimplify and overexplain”

“Beware the confusion between correctness and intelligibility. Part of conventional wisdom favours things that can be explained rather instantly and “in a nutshell” – in many circles it is considered law. Having attended a French elementary school, a lycee primaire, I was trained to rehash the popular adage: Ce qui se congoit bien s’enonce clairement Et les mots pour le dire viennent aisement (What is easy to conceive is clear to express/Words to say it would come effortlessly)… Borrowed wisdom can be vicious. I need to make a huge effort not to be swayed by well-sounding remarks. I remind myself of Einstein’s remark that common sense is nothing but a collection of misconceptions acquired by age 18. Furthermore: what sounds intelligent in a conversation or a meeting, or, particularly in the media, is suspicious.”

He gives many examples of things that were genuinely new and good, but rejected when they originally were presented. This supports the whole “makes sense instantly” notion:

“Any reading of the history of science would show that almost all the smart things that have been proven by science appeared like lunacies at the time they were first discovered.”

Having worked with startups, I’ve always been told that one should be able to explain what your company does in one sentence. I just want to remark that this is for the “benefit” of investors alone.

Not everything is worth trying to explain

“I have a trick to know if something real in the world is taking place… The trick is to look only at the large percentage changes. Unless something moves by more than its usual daily percentage change, the event is deemed to be noise. Percentage moves are the size of the headlines. In addition, the interpretation is not linear; a 2% move is not twice as significant an event as 1%, it is rather like four times. The headline of the Dow moving by 1.3 points on my screen today has less than one millionth of the significance of the serious 7% drop of October 1997… We cannot instinctively understand the nonlinear aspect of probability.”

Confidence intervals are more important than the estimate

This point is related to the importance of variance as well as averages:

“Professionals forget the following reality. It is not the estimate or the forecast that matters so much as the degree of confidence with the opinion. Consider that you are going on a trip one fall morning and need to formulate an idea about the weather conditions prior to packing your luggage. If you expect the temperature to be 60 degrees, plus or minus 10 degrees (say in Arizona), then you would take no snow clothes and no portable electric fan. Now what if you were going to Chicago, where you are told that the weather, while being 60 degrees, will nevertheless vary by about 30 degrees? You would have to pack winter and summer clothes. Here the expectation of the temperature carries little importance concerning the choice of clothing; it is the variance that matters. Your decision to pack is markedly different now that you are told that the variability would be around 30 degrees. Now let us push the point further; what if you were going to a planet where the expectation is also going to be around 60 degrees, but plus or minus 500 degrees? What would you pack?”

taleb tricks to deal with being fooled by randomness
Just one track!

Consistency as path dependence

Taleb argues against the compulsion to keep our opinions the same and expect the same of others. From a logical stand points he is completely right. From a psychological one – we suffer greatly when we have to deviate from consistency and we simply don’t trust people who change their opinions. He gives the example of G. Soros, a man her described as “complicated”. He attributes at least some of Soros’ success to this ability to not be married to his views:

“They are totally free from their past actions. Every day is a clean slate.”

Taleb goes on to explain that we have evolved this for obvious reasons:

“Think about the consequences of being a good trader outside of the market activity, and deciding every morning at 8 a.m. whether to keep the spouse or if it is not better to part with him or her for a better emotional investment elsewhere.”

Stoicism as seen by Nassim Taleb

“It is the attempt by man to get even with probability.”

I think that’s a very curious interpretation! A slightly escapist one, but interesting all the same.

“The only article Lady Fortuna has no control over is your behaviour.”

We probably cannot overcome our biases

The epiphany I had in my career in randomness came when I understood that I was not intelligent enough, nor strong enough, to even try to fight my emotions. Besides, I believe that I need my emotions to formulate my ideas and get the energy to execute them.

The good news is that there are tricks.

Avoid eye contact to avoid an emotional response

Psychopathy central, I know. But sometimes, it’s better to prevent motional contagion, for example, in a road rage situation:

One such trick is to avoid eye contact (through the rear-view mirror) with other persons in such encounters as traffic situations.

Don’t listen to people who aren’t definitely worth listening to

Taleb argues that it is best to not engage in reading comments and reviews from people who don’t have a lot of credibility as their comments are more about them then they are about the work supposedly being reviewed. My personal experience certainly agrees with this. This is one of the most important lessons of the book. It’s also a very good thing to remember when asking advice (or, God forbid, getting unsolicited advice). This point subtly arises from the confidence interval point mentioned above.

Manage your exposure to things that have a strong emotional impact on you

Yet I have experienced leaps of joy over results that I knew were mere noise, and bouts of unhappiness over results that did not carry the slightest degree of statistical significance. I cannot help it, but I am emotional and derive most of my energy from my emotions. So the solution does not reside in taming my heart. Since my heart does not seem to agree with my brain, I need to take serious action to avoid making irrational trading decisions, namely, by denying myself access to my performance report unless it hits a predetermined threshold. 

This certainly resonates with me. As I mentioned, I have an online venture. Whenever a sale happens, I get an email about it. In the early days, I used to get so excited when someone made a purchase – it was great! Then I found that if I opened my emails, but the inbox did not contain any such notifications, I would feel a bit disappointed. Furthermore, if a sale was made, I didn’t feel compelled to work quite as hard! If it wasn’t – I was there thinking outside the box of what I could do better. I quickly learnt to only check that email account once a day.

One of the most irritating conversations I’ve had is with people who lecture me on how I should behave. Most of us know pretty much how we should behave. It is the execution that is the problem, not the absence of knowledge.

And the bit that is lacking from most awareness campaigns.

I am tired of the moralising slow-thinkers who pound me with platitudes like I should floss daily, eat my regular apple and visit the gym outside of the new-year resolution… We need tricks to get us there but before that we need to accept the fact that we are mere animals in need of lower forms of tricks, not lectures.

I am not sure I agree. I am quite allergic to these tricks because quite often just like the lecturing, they do not work. However, unlike the lectures, they are held to a lower standard of evidence.

We are not designed for schedules

Our ancestors didn’t work to deadlines. In the second edition of the book, Taleb goes on about how we are designed for randomness: we are more like firemen meditating between calls. Optimising everything may be a very poor decision that will take away the very things that we are trying to achieve – as far as the big picture is concerned.

We favour the visible, tangible and narrated – and scorn the abstract. Maybe I should turn to writing fiction?

nassim nicholas taleb randomness tips to avoid biases
Just a pink house with a gladiolus. How random…

“There are no evil thoughts except one: the refusal to think”

Shortly after I finished my medical degree, I pursued a master’s degree in finance. The 2008 market crash was pretty terrible for Ireland – and I was curious to find out get out of the medical bubble and learn about the world. After 5 years of medicine, everyone who wasn’t a doctor seemed well-rounded, but one of the most well-rounded wonderful friends I made during that masters suggested that I read Principles by Ray Dalio back in the day.

Dalio is the founder of (probably) the most successful hedge fund. Unlike all those 10-steps-to-success type books by various billionaires, Principles lacks the motivational element and has lots of cold rational logic. I found it to be a fascinating read.

You will find lots of free pdf copies of Principles online. The paid (expanded) version is a recent development. The book was in open access for years. The fact that it’s free is one of the things that made it different to books written by the likes of Richard Branson. I wonder what Dalio is up to with the paid version. The capitalist in him must be rebelling against giving out free stuff, I guess…

More recently, Dalio mentioned that reading Ayn Rand would be key to understanding the mindset of Trump era economics and politics. I poked around a few articles about Rand and was surprised to find that her philosophy was rejected by critics and academics. I’d never heard of these words in the same sentence. What does it mean to reject a philosophy? Turning to a family member beside me with this naive question, I received a less than naive answer: it is a situation where a philosophy isn’t politically expedient. Oh dear.

Nevertheless, her thoughts reminded me of Nietzsche. I don’t think he spoke about economics very much, but if he had, I am sure he would have said exactly what Rand had to say.

So I started with Atlas Shrugged.

Ayn Rand philosophy reviewed Atlas Shrugged

Is Atlas Shrugged a pleasant read?

Just like Brave New World, Atlas Shrugged a philosophical book dressed up as a novel. For the more analytical among us, it’s definitely a stimulating read. The characters are a little flat and improbable, but that’s just the nature of these type of works. A few cringy sex scenes. A touch of naive feminism.

Rand writes in impossibly long sentences and can seem excessively intellectual-for-the-sake-of-being-intellectual. Over 1,000 pages of that can get tiring.

Is Atlas Shrugged a worthwhile read?

The book addresses some issues we face today in the West in a way that nobody would ever dare in this day and age. We can barely take a breath without getting a licence, insurance and paying tax on it. We’re not actually free to speak our mind out here, even though we pride ourselves on it. There has been a lot of violence in US universities against right wing groups citing social justice as a legitimate justification.

In such a world, Rand’s writing is a breath of fresh air – but not for long. The discerning reader soon realises that Rand painted an impossible utopia, just like the communists she so hates, and that she is simply wrong in many of her sweeping statements.

What’s Atlas Shrugged about?

It’s about a (slightly) dystopian United States with a touch of sci fi. Prepare for a lot of talk about railways, oil, steel and trains. A government nationalises the major corporations in a fever of extorting socialism. You can hazard a guess where she got her inspiration.

Who is Ayn Rand?

She was an atheist woman of Russian Jewish bourgeoisie origins. As a 20 year old, she left the USSR and settled in the US. Interestingly, she became an atheist before it was cool strongly recommended by the Soviets. Her father was a businessman. He was stripped of his fortune during the Revolution of 1917. Legend has it that the first book she purchased in the US was Thus spoke Zarathustra. 

Incidentally, it is thought that she is an INTJ, so our ENTP crowd are likely to like her style.

Atlas Shrugged Ayn Rand objectivism philosophy explained

What did Ayn Rand believe?

1. Rand believed that religion and socialism are evil

Rand isn’t just against religion, she believes that socialists are basically Religion 2.0.

Both [religion and socialism] demand the surrender of your mind, one to their revelations, the other to their reflexes. No matter how loudly they posture in the roles of irreconcilable antagonists, their moral codes are alike, and so are their aims: in matter—the enslavement of man’s body, in spirit—the destruction of his mind.

Neither religion nor socialism welcome questioning:

The purpose of man’s life, say both, is to become an abject zombie who serves a purpose he does not know, for reasons he is not to question… Both kinds demand that you invalidate your own consciousness and surrender yourself into their power.

2. Rand rejected true world theories

Although Rand herself said “The only philosophical debt I can acknowledge is to Aristotle”, this is more or less straight out of Nietzsche:

[Religion and socialism] claim that they perceive a mode of being superior to your existence on this earth. The mystics of spirit call it ‘another dimension,’ which consists of denying dimensions. The mystics of muscle call it ‘the future,’ which consists of denying the present.


3. Rand thought that reality and perception are completely separate

Shakespeare said that nothing either good or bad, but thinking makes it so. Rand begs to differ:

They want to cheat the axiom of existence and consciousness, they want their consciousness to be an instrument not of perceiving but of creating existence, and existence to be not the object but the subject of their consciousness—they want to be that God they created in their image and likeness, who creates a universe out of a void by means of an arbitrary whim. But reality is not to be cheated.

A savage is a being who has not grasped that A is A and that reality is real. 

The fact that we can perceive things that aren’t what they initially seem doesn’t take away from the separation of reality and perception:

The day when he grasps that the reflection he sees in a mirror is not a delusion, that it is real, but it is not himself, that the mirage he sees in a desert is not a delusion, that the air and the light rays that cause it are real, but it is not a city, it is a city’s reflection—the day when he grasps that he is not a passive recipient of the sensations of any given moment, that his senses do not provide him with automatic knowledge in separate snatches independent of context, but only with the material of knowledge, which his mind must learn to integrate—the day when he grasps that his senses cannot deceive him, that physical objects cannot act without causes, that his organs of perception are physical and have no volition, no power to invent or to distort, that the evidence they give him is an absolute, but his mind must learn to understand it, his mind must discover the nature, the causes, the full context of his sensory material, his mind must identify things that he perceives—that is the day of his birth as a thinker and scientist. (Note that this is all one sentence!)

4. Rand postulated that a contradiction is the marker of a mistake

A touch of Aristotle:

Contradictions do not exist. Whenever you think that you are facing a contradiction, check your premises. You will find that one of them is wrong.

Emotion that isn’t congruent with thought indicated an unresolved conflict:

An emotion that clashes with your reason, an emotion that you cannot explain or control, is only the carcass of that stale thinking which you forbade your mind to revise.

5. Rand believed that refusing to think is a crime

Much as I disagree with Rand on many points, I do agree with this:

There are no evil thoughts except one: the refusal to think. 

To varying extents, we are all guilty of this – and our parents are, of making us trust authority over our own judgement:

A mystic is a man who surrendered his mind at its first encounter with the minds of others. Somewhere in the distant reaches of his childhood, when his own understanding of reality clashed with the assertions of others, with their arbitrary orders and contradictory demands, he gave in to so craven a fear of dependence that he renounced his rational faculty.

If you’ve given up on thinking, emotion is all that’s left:

From then on, afraid to think, he is left at the mercy of unidentified feelings. His feelings become his only guide, his only remnant of personal identity, he clings to them with ferocious possessiveness—and whatever thinking he does is devoted to the struggle of hiding from himself that the nature of his feelings is terror.

It’s not possible to be rational while only being rational about certain things:

Whenever you committed the evil of refusing to think and to see, of exempting from the absolute of reality some one small wish of yours, whenever you chose to say: Let me withdraw from the judgment of reason the cookies I stole, or the existence of God, let me have my one irrational whim and I will be a man of reason about all else—that was the act of subverting your consciousness, the act of corrupting your mind.

Resorting to mysticism means an inability to convince:

Every dictator is a mystic, and every mystic is a potential dictator… A mystic craves obedience from men, not their agreement.

If anyone wonders what it would be like to be Antichrist, just post the below on Instagram:

To a savage, the world is a place of unintelligible miracles where anything is possible to inanimate matter and nothing is possible to him.

6. Religion is a racket according to Rand

I went to an uber-Catholic school at one point. I recall my teacher telling me with great conviction that Jesus died for us. This thing we hear all the time is actually quite a confusing statement, so I asked why he had to die for us. The teacher proceeded to explain the concept of the original sin – and all I was thinking of, sure what have I to do with that? If forgiveness is more or less the ultimate virtue in Christianity, how come God is still holding Adam and Eve’s mischief against us? Rand seems to be of the same opinion:

The name of this monstrous absurdity is Original Sin. A sin without volition is a slap at morality and an insolent contradiction in terms: that which is outside the possibility of choice is outside the province of morality. If man is evil by birth, he has no will, no power to change it; if he has no will, he can be neither good nor evil; a robot is amoral.

Here is her summary of how religion rose to power:

For centuries, the mystics of spirit had existed by running a protection racket—by making life on earth unbearable, then charging you for consolation and relief, by forbidding all the virtues that make existence possible, then riding on the shoulders of your guilt, by declaring production and joy to be sins, then collecting blackmail from the sinners.

7. Universal basic income has no place in a Randian world

Rand is pointing out the Ponzi scheme in UBI:

They proclaim that every man born is entitled to exist without labor and, the laws of reality to the contrary notwithstanding, is entitled to receive his ‘minimum sustenance’—his food, his clothes, his shelter—with no effort on his part, as his due and his birthright. To receive it—from whom? Blank-out.

8. Decisions: make them or die, says Rand

Rand advocates extreme responsibility. It one of the main virtues to her. A person who doesn’t take responsibility doesn’t deserve to live:

Calmly and impersonally, she [the main character], who would have hesitated to fire at an animal, pulled the trigger and fired straight at the heart of a man who had wanted to exist without the responsibility of consciousness.

9. Trade is the ultimate human relationship

There is a lot of worshipping of the dollar in the book. Rand says that trade is great because it is consensual and it creates value for both parties:

Money rests on the axiom that every man is the owner of his mind and his effort. Money allows no power to prescribe the value of your effort except the voluntary choice of the man who is willing to trade you his effort in return. Money permits you to obtain for your goods and your labor that which they are worth to the men who buy them, but no more. Money permits no deals except those to mutual benefit by the unforced judgment of the traders. Money demands of you the recognition that men must work for their own benefit, not for their own injury, for their gain, not their loss—the recognition that they are not beasts of burden, born to carry the weight of your misery—that you must offer them values, not wounds—that the common bond among men is not the exchange of suffering, but the exchange of goods.

Money demands that you sell, not your weakness to men’s stupidity, but your talent to their reason; it demands that you buy, not the shoddiest they offer, but the best that your money can find. And when men live by trade—with reason, not force, as their final arbiter—it is the best product that wins, the best performance, the man of best judgment and highest ability—and the degree of a man’s productiveness is the degree of his reward. 

But what about love, I hear you ask? Her views on love are all about self-interest. Ultimately, love is a deal people make.

The Randian Ubermensch:

  • unconditionally loves life
  • has infinite belief in himself
  • is driven by intellect and self-interest
  • doesn’t wallow in weakness
  • takes responsibility for absolutely everything that happens to him
  • does not sacrifice and takes the oath: “I swear by my life and my love of it that I will never live for the sake of another man nor ask another man to live for mine.”

ayn rand objectivism is wrong

Holes in Rand’s philosophy

1. Rand doesn’t address the issue of chance

Rand says:

As there can be no causeless wealth, so there can be no causeless love or any sort of causeless emotion. 

There are all of these things in real life. Not for good reason, but they do exists. This is the main reason her philosophy isn’t useful: Rand doesn’t address the issue of chance.

Very often people who succeed overdefine their successes (and failures). It’s almost like survivor’s guilt: “I made it because I tried. If you haven’t made it, it’s because you didn’t try hard enough.” We all know that that’s not how things are in reality. In the long term, yes, Fortune favours the bold – or so I tell myself.

Most of the main characters appear to have inherited their fortune. John Galt, the real hero of the story, the inventor of the marvellous engine, didn’t. He wouldn’t have risen to the top by inventing an engine in real life. His invention would have been coopted by the owner of the huge corporation he worked for. He would probably get a gift voucher at the Christmas party. Where is the guy who invented the internet now? “It wasn’t one person.” True. But it wasn’t one person who made computers, smartphones, Facebook or whatever – yet we can put a name to these things because someone managed to make it into their own business.

Ayn Rand opposes that horrible Soviet-like “Equalisation of Opportunity” act in her novel, but this is why her philosophy has done little to address the downsides of socialism: she doesn’t address their main concern – that chance plays a large part in one’s life.

2. Rand looks for patterns where there aren’t any

A closely related point is that Rand believes that everything can be made into science.

The links you strive to drown are causal connections. The enemy you seek to defeat is the law of causality: it permits you no miracles.

Causality is a very ambitious concept to manoeuvre with. During my study of statistics I understood that causality is all smoke and mirrors. All we have are some intuitive concepts of what causes what. There is no real way to prove causality.

Looking for patterns in randomness has always been a hobby of the human race. Rain is caused by the generous sacrifices to the goddess of agriculture in the previous years. Investment returns are caused by prior results. A successful career follows from great interview performance. No. They aren’t. Some things are just random. Rand didn’t understand that.

3. Rand rejects the idea that there are things outside of our control

…it cannot be done to you without your consent. If you permit it to be done, you deserve it.

Here is more of Rand’s blame-the-victim philosophy. In certain contexts, the above is true, but it’s not quite as black and white as Rand makes out. What if your parents are addicted to drugs and you are addicted now too. Did you deserve it? Were you wrong to trust the people who gave you life and basically were your life for a long time?

This is how people get to be neurotic in the modern world: beating themselves up for not being able to control things… that they cannot possibly control. Rand rejects the idea that there are things outside of our control.

4. Rand confuses useful assumptions and absolutes

‘We know that we know nothing,’ they chatter, blanking out the fact that they are claiming knowledge—’There are no absolutes,’ they chatter, blanking out the fact that they are uttering an absolute—’You cannot prove that you exist or that you’re conscious,’ they chatter, blanking out the fact that proof presupposes existence, consciousness and a complex chain of knowledge: the existence of something to know, of a consciousness able to know it, and of a knowledge that has learned to distinguish between such concepts as the proved and the unproved.

Socrates got a beating there. To my mind, Rand is overambitious. A reasonable human being will operate on her assumptions, but they will not take them to be the only possibility.

5. Rand forgets the darker side of trade

To trade by means of money is the code of the men of good will.

What about selling heroin, Ayn?

And, Ayn, if you don’t hire me to be your security guard, I will break your windows.

It’s not just the Church that blackmails people.

6. Rand believes we live in a meritocracy of irreplaceable minds

In Atlas Shrugged, the brightest, most industrious people escape into a hidden world one by one as their creations get nationalised. This leads to a failed state; everything comes to a stand-still. Would this happen in reality?

This assumes that we live in a meritocracy. I believe in the power of genetics more than most people, but not everyone who inherits their parent’s empire is going to be as good as them. Rand acknowledges this fact in her character Jim Taggart, but seems to imply that the best will still rise to the top.

I don’t think that the world would be quite so helpless without its aristocracy. Every significant change of power in history has led to the destruction of the previous regime’s nobility. They just kept going anyway though: new nobility found its feet pretty quickly. When Atlas gets tired, he just adjusts his grip.

7. Rand states that happiness is the purpose of life

What a nice and simple formula. Only it is as foggy as dividing by zero. What does it mean to be happy, Ayn?

ayn rand nietzsche philosophy

What is my verdict on Rand’s philosophy?

I do agree that reality exists without our consciousness (this is the central idea of objectivism).

I admire her love of life, reality, intellect and industrious creation of value.

I think she simplified the complex and destroyed her credibility.

Her work is more of an ideology with defined values than a philosophy that helps to understand the word.

 

Happiness the Buddhist way as seen by Yuval Noah Harari

The recent  “Sapiens – A Brief History of Humankind” by Yuval Noah Harari attempts to be the meta-history book of our time. I heard that the book was excellent from a few friends who think that everything popular is excellent.

This passage on Buddhism and happiness confirmed my view that the book is politicised snake oil. I am very open to being convinced otherwise.

Harari: “For 2,500 years, Buddhists have systematically studied the essence and causes of happiness, which is why there is a growing interest among the scientific community both in their philosophy and their meditation practices.”

“Buddhism shares the basic insight of the biological approach to happiness, namely that happiness results from processes occurring within one’s body, and not from events in the outside world. However, starting from the same insight, Buddhism reaches very different conclusions.”

Me: So far so good. Happiness = reality – expectations, meaning that it isn’t only a product of the events of the outside world. The bit about the body is also pretty solid: serotonin, etc.

Yuval Noah Harari on Buddhism

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Harari: “According to Buddhism, most people identify happiness with pleasant feelings, while identifying suffering with unpleasant feelings. People consequently ascribe immense importance to what they feel, craving to experience more and more pleasures, while avoiding pain. Whatever we do throughout our lives, whether scratching our leg, fidgeting slightly in the chair, or fighting world wars, we are just trying to get pleasant feelings.”

Me: Thus spoke Sigmund Freud. We are all about seeking pleasure and even more so avoiding pain.

Harari: “The problem, according to Buddhism, is that our feelings are no more than fleeting vibrations, changing every moment, like the ocean waves. If five minutes ago I felt joyful and purposeful, now these feelings are gone, and I might well feel sad and dejected. So if I want to experience pleasant feelings, I have to constantly chase them, while driving away all the unpleasant feelings. Even if I succeed, I immediately have to start all over again, without ever getting any lasting reward for my troubles.”

Harari: “What is so important about obtaining such ephemeral prizes? Why struggle so hard to achieve something that disappears almost as soon as it arises? According to Buddhism, the root of suffering is neither the feeling of pain nor of sadness nor even of meaninglessness. Rather, the real root of suffering is this never-ending and pointless pursuit of ephemeral feelings, which causes us to be in a constant state of tension, restlessness and dissatisfaction. Due to this pursuit, the mind is never satisfied. Even when experiencing pleasure, it is not content, because it fears this feeling might soon disappear, and craves that this feeling should stay and intensify.”

Me: This is probably true about Buddhism (so not Harari’s problem), though it does strike me as being rather nihilistic. Feelings are biology’s way to tell us how we’re doing, so saying they are inconsequential, ephemeral and aren’t worth pursuing seems defiant of our very nature.

Buddhism and happiness Yuval Noah Harari

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Harari:”People are liberated from suffering not when they experience this or that fleeting pleasure, but rather when they understand the impermanent nature of all their feelings, and stop craving them.This is the aim of Buddhist meditation practices.”

Me: Well, that’s not going to happen so long as we have an intact limbic system.

Harari: “In meditation, you are supposed to closely observe your mind and body, witness the ceaseless arising and passing of all your feelings, and realise how pointless it is to pursue them. When the pursuit stops, the mind becomes very relaxed, clear and satisfied. All kinds of feelings go on arising and passing – joy, anger, boredom, lust – but once you stop craving particular feelings, you can just accept them for what they are. You live in the present moment instead of fantasising about what might have been.”

Me: Things are about to get a little meta. What if you feel like pursuing your feelings? That’s a thought. Why reject it? Why disallow yourself from craving something? Isn’t that a “wrong” thing to do when you’re meditating? Harari is leading us down the road of blissful oversimplification. Unfortunately, it’s not that simple. Furthermore, our limbic systems will always crave certain feelings. That’s hard wired, and no amount of cognitive machinations or meditation is going to change that. So maybe these “accepting” people sitting in a lotus position on a green moral highground somewhere should accept their own biology instead?

Harari: “The resulting serenity is so profound that those who spend their lives in the frenzied pursuit of pleasant feelings can hardly imagine it. It is like a man standing for decades on the seashore, embracing certain ‘good’ waves and trying to prevent them from disintegrating, while simultaneously pushing back ‘bad’ waves to prevent them from getting near him. Day in, day out, the man stands on the beach, driving himself crazy with this fruitless exercise. Eventually, he sits down on the sand and just allows the waves to come and go as they please. How peaceful!”

Me: Miracle pill talk.

Yuval Noah Harari Sapiens book review

Harari: “This idea is so alien to modern liberal culture that when Western New Age movements encountered Buddhist insights, they translated them into liberal terms, thereby turning them on their head. New age cults frequently argue: ‘Happiness does not depend on external conditions. It depends only on what we feel inside. People should stop pursuing external achievements such as wealth and status, and connect instead with their inner feelings.’Or more succinctly, ‘Happiness begins within.’ This is exactly what biologists argue, but more or less the opposite of what Buddha said.”

Me: Nice summary, to be fair. However, he is calling people out on something he is also culpable of.

Harari: “Buddha agreed with modern biology and New Age movements that happiness is independent of external conditions. Yet his more important and far more profound insight was that true happiness is also independent of our inner feelings. Indeed, the more significance we give our feelings, the more we crave them, and the more we suffer. Buddha’s recommendation was to stop not only the pursuit of external achievements, but also the pursuit of inner feelings.”

Me: I am sorry, what? “True happiness is also independent of our inner feelings”? What is true happiness? Why is that not an inner feeling? How do you define true happiness as distinct from just, you know, normal happiness? I surmise that normal happiness is a fleeting ephemeral emotion that he denigrated earlier, but I am really confused, what is true happiness?! Is this just an epithet designed to make me feel like a mere mortal not worthy of understanding Harari’s grand opus?

Harari: In Buddhism, the key to happiness is to know the truth about yourself – to understand who, or what, you really are. Most people wrongly identify themselves with their feelings, thoughts, likes and dislikes. When they feel anger, they think, ‘I am angry. This is my anger.’ They consequently spend their life avoiding some kinds of feelings and pursuing others. They never realise that they are not their feelings, and that the relentless pursuit of particular feelings just traps them in misery.

Me: What are we then? What’s real? We’re in the Matrix, aren’t we?…

The many ways the tail wags the dog

I first tried to read Robert Cialdini’s Influence: The Psychology of Persuasion a few years back. While the introduction is full of interesting facts, it is clearly a book written for a wide audience and has a slightly off-putting uniquely-American selling pitch quality despite being about how to not be sold to. I revisited it this Christmas, and I am very happy I did. My initial approach to it was as a book on marketing. I doubt I am the only one – learning to be good at marketing makes me feel a bit… fraudulent. Reframing it as learning about human behaviour – makes all the difference. It’s especially ironic as the book would explain why that is. In essence, it is a more dated (1984), less academic, but none the less brilliant rendition on the same issues as Daniel Kahneman’s Thinking Fast and Slow. The academic tone is probably my favourite, but it did, nevertheless, take me a particularly long time to read Thinking…, so if it seems too tedious – Influence is the perfect alternative. [Having said that, it is of a lower academic standard. For example, Cialdini’s description of S. Milgram’s famous experiment is inaccurate and his interpretation – sensationalist, but it’s still an interesting point of view that could be true.]

robert cialdini influence review

There are 6 rules of influence, Cialdini posits: Reciprocity, Social Proof, Consistency, Liking, Authority and Scarcity. The gist of it is summarised here.

Essentially, the entire book is about expectations – and how they reign over us.

I am tempted to go into a mindfulness/stoicism spiel here, but I’ll save that for later. I imagine reading this somewhat dated but still fundamentally brilliant book before the advent of social media would have been one of the best education investments one could make. Now, we are much more familiar with social proof, authority, etc as we see it every day. We probably have much sharper BS detectors for these particular marketing tricks than people did when this book was written in the 1980s. However,

this book explains the fundamentals incredibly well – and while we learnt a bit on how to not be BS’d when buying, most of us are clueless about these influence modalities in their applications outside of mechanical buying and selling .

Essentially, all of these 6 things set expectations: one feels obliged to reciprocate, one feels reassured by social proof, one trusts authority even more than one could ever imagine, etc.

Cialdini’s examples come from all areas of life.

Be it buying petrol, ordering desert, changing the behaviour of prisoners of war or navigating a romantic issue – Cialdini shows how expectations – rather than reality – determine our behaviour.

He moves from his selling pitchy voice to a much more ethically-charged discussion on how people deal with authority later in the book. He has incredible insight. He even discusses free will very briefly. It seems as though he would have liked to write a much more academically themed book, but felt he wouldn’t reach as wide an audience.

cialdini influence kahneman thinking fast and slow review

Here are some of my favourite chunks:

Consistency

This stretch below will make it easier to let go of your failed romances:

Take the bettors in the racetrack experiment. Thirty seconds before putting down their money, they had been tentative and uncertain; thirty seconds after the deed, they were significantly more optimistic and self-assured. The act of making a final decision—in this case, of buying a ticket—had been the critical factor. Once a stand had been taken, the need for consistency pressured these people to bring what they felt and believed into line with what they had already done. They simply convinced themselves that they had made the right choice and, no doubt, felt better about it all.

Before we see such self-delusion as unique to racetrack habitués, we should examine the story of my neighbor Sara and her live-in boyfriend, Tim. They met at a hospital where he worked as an X-ray technician and she as a nutritionist. They dated for a while, even after Tim lost his job, and eventually they moved in together. Things were never perfect for Sara: She wanted Tim to marry her and to stop his heavy drinking; Tim resisted both ideas. After an especially difficult period of conflict, Sara broke off the relationship, and Tim moved out. At the same time, an old boyfriend of Sara’s returned to town after years away and called her. They started seeing each other socially and quickly became serious enough to plan a wedding. They had gone so far as to set a date and issue invitations when Tim called. He had repented and wanted to move back in. When Sara told him her marriage plans, he begged her to change her mind; he wanted to be together with her as before. But Sara refused, saying she didn’t want to live like that again. Tim even offered to marry her, but she still said she preferred the other boyfriend. Finally, Tim volunteered to quit drinking if she would only relent. Feeling that under those conditions Tim had the edge, Sara decided to break her engagement, cancel the wedding, retract the invitations, and let Tim move back in with her.

Within a month, Tim informed Sara that he didn’t think he needed to stop his drinking after all; a month later, he had decided that they should “wait and see” before getting married. Two years have since passed; Tim and Sara continue to live together exactly as before. He still drinks, there are still no marriage plans, yet Sara is more devoted to Tim than she ever was. She says that being forced to choose taught her that Tim really is number one in her heart. So, after choosing Tim over her other boyfriend, Sara became happier with him, even though the conditions under which she had made her choice have never been fulfilled. Obviously, horse-race bettors are not alone in their willingness to believe in the correctness of a difficult choice, once made. Indeed, we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

Robert Cialdini's Influence: The Psychology of Persuasion review

Social Proof

It works even when it’s phony:

I don’t know anyone who likes canned laughter. […] The people I questioned hated canned laughter. They called it stupid, phony, and obvious. Although my sample was small, I would bet that it closely reflects the negative feelings of most of the American public toward laugh tracks.

Why, then, is canned laughter so popular with television executives? They have won their exalted positions and splendid salaries by knowing how to give the public what it wants. Yet they religiously employ the laugh tracks that their audiences find distasteful. And they do so over the objections of many of their most talented artists. It is not uncommon for acclaimed directors, writers, or actors to demand the elimination of canned responses from the television projects they undertake. These demands are only sometimes successful, and when they are, it is not without a battle.

What could it be about canned laughter that is so attractive to television executives? Why would these shrewd and tested businessmen champion a practice that their potential watchers find disagreeable and their most creative talents find personally insulting? The answer is at once simple and intriguing: They know what the research says. Experiments have found that the use of canned merriment causes an audience to laugh longer and more often when humorous material is presented and to rate the material as funnier. 

Together with Daniel Kaheman’s Thinking Fast and Slow, Daniel Goleman’s Emotional Intelligence and, to a somewhat lesser extent, Mark McCormack’s What They Don’t Teach You at Harvard Business School, this book is essential reading in understanding human behaviour.

Here is the full book though I imagine this breaches copyright

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